Tapestry's 2019 Winning Case Study Project: Handbags of The Future

From checkbooks and planners to headphones, laptops, tablets, and smart watches, designers have to have a constant pulse on what consumers put in our handbags. Utility is often just as important as style for our customers. As mobile technology rapidly evolves, so must our handbags.

For our Case Study we were asked to create three innovative handbag concepts for each brand apart of Tapestry INC. to accommodate our most “on-the-go” customers, centered on emerging technology trends and lifestyle needs.